Brevity in simple is to say as much as possible in as little words as possible. It sounds easy, but it is the most challenging thing for a writer. Using Brevity will help you quickly arrive at the point and make it clear.
This style of writing is known as “laconism”. A laconic phrase or laconism is a concise or terse statement, especially a blunt and elliptical rejoinder. It is named after Laconia, the region of Greece including the city of Sparta, whose ancient inhabitants had a reputation for verbal austerity and were famous for their blunt and often pithy remarks.
While writing in a business environment, most of us tend to use long sentences and big words in an attempt to impress. However, in this fast-paced world with a short attention span, it goes over people’s head.
Here is how you can embrace Brevity,
Set Up Your Plan For Writing
The first step of writing good content is to prepare a plan. Many writers skip this step and start writing straight away, but well draft plan is half way to success. This will also help in reducing the time for writing the content.
K.I.S.S (Keep it Simple and Short)
It’s easy to write a lot without actually saying anything, but it is very difficult to write it short and say many things. It is also equally important that you don’t miss out important information while trying to write less. One of the best way is to get all the information that is relevant for your article at one place – try including facts, figures, ideas, options, examples, case studies, policies, processes, etc. Now, cherry pick from these information pile to build up the content draft.
With experience, comes confidence, and there is only slight difference between being confident and over confident. You might start drafting your content directly into the online portal and there could be many things which can go wrong while doing such things.
It’s always advised to first draft your article in Word or other software, and separate your draft versions. This will help you in,
- Easily check word/character counts
- Reduce the risk of accidentally submitting a half-finished answer
Stay On Topic
Its always tempting to put everything you know and have in your content to show off that you have vast knowledge and project yourself as an expert.
Omit Phrases, Adverbs, And Linking Words
Adverbs, linking words and phrases do look in content. However, as a content writer, you should avoid using these types of text into your content, because it makes your content more complicated for your user and longer to read. It is just a waste of the time to use this kind of style into your content.
How to cut it down to size
Edit your answer at least a 2-3 times:
- Take out any repetition – don’t over explain
- Restructure sentences to cover most points in fewer words
- Use bullet points with a short paragraph or heading
- Use plain and simple English – try avoiding jargons
- Read the question again: Check if you are answering more than the question. If it’s not relevant to the question, take it out
- Take out superfluous words that don’t add to the meaning.
- Make a coffee; Go for a walk; Take breaks; Do something else
- Re-read, re-edit, repeat
- Let someone else look it over
Once you have your content draft ready, it’s time to read it again and again. As advised above, take a break in between to avoid word blindness and ask other people’s opinion to check if the content is clear, relevant, understandable and to the point.
A spelling and grammar check is something which you cannot avoid. If you are not great at spelling, let your word processing software take care of the issue. Do check the spelling of your company name, key personnel, your products and services, etc. After exporting your content into online portal, before publishing, just make sure you have copied the whole content.
Brevity may sound simple, but in reality, it is not going to be easy. It’s okay if you don’t make sense at the beginning, keep practising, and sooner or later you will get there.
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