RAS Luxury Oils, India’s first “Farm to Face” venture

RAS Luxury Oils, India’s first “Farm to Face” venture

Shubhika Jain is the Founder of RAS Luxury Oils, India’s first “Farm to Face” venture. At RAS, she takes on a variety of roles pertaining to Leadership, Product development & delivery, Sales & Marketing, HR, Technology and General expansion. Shubhika, through RAS, endorses the benefits of essential oils as well as face and body elixirs in beauty, self-healing &vitality, and urges everyone to nurture and nourish their inner magnificence and radiate beautifully! Shubhika spends her time with many non-profit organizations. She in the past has organized fund-raises and concerts in Bengaluru to reach out for an NGO supporting child rights. She also volunteers for women empowerment through improved sanitation in C.G at Maa Bamleshwari Janhit Kare Samiti. In 2012, she campaigned for vegetarianism and had helped out injured cows and dogs on street together with Badhte Kadam NGO. She has also been a part of NGO Koshish from 2013 – 2014, where she gave free tuitions to less privileged School children and organized fun events for them. Shubhika graduated from Lady Shree Ram College, where she equipped herself with tools to turn her passion into a blossoming business. Before starting her Entrepreneurial journey she had taken up roles in research, web-training etc. for the KN Group, DMS Info systems and RITEE Group of Institutes

RAS Luxury Oils, is India’s first “Farm to Face” venture striving to introduce 100% pure, honest and absolutely luxurious beauty and Skincare products. The brand encourages people around the globe to say “NO” to unnatural, ‘unpronounceable’ ingredients. The company has vertically integrated processes from cultivation in its own farms in Raipur to oil extraction along with formulation at its own DSIR-approved R&D lab in Raipur. RAS is sustainable and eco-friendly packaging and Fair Trade and Ethically Sourced from Local Farmers, also RAS is PETA certified Vegan & Cruelty-Free. Every product is Free of Sulphates, Parabens, Silicones, Phthalates, Fillers, Preservatives, Mineral Oil, SLS, Synthetic Fragrances, Additives and Alcohol. The company also gives back 10% of its profit to local NGOs for the upliftment of the girl child as well as for animal welfare.

Your Product and tag line:

RAS Luxury Oils

‘Radiate Beautifully Inside Out’

Product Idea:

100% natural and organic skincare and wellness products that are handcrafted from farm to face so we can guarantee the highest quality and efficacy to customers.

Shubhika Jain

  • Product Features:

100% natural and organic

Farm to bottle – vertically integrated process Vegan and cruelty free

Free of sulphates, parabens, SLS, formaldehyde, Artificial colours, artificial fragrance, Fillers and added preservatives 100% Pure, effective skincare

Asia spa 2017 Awards winner- best spa product – Natural line Winner Best Wellness Brand India Health & Wellness Awards 2018

How did this idea strike you?

As a child, I was immersed in rituals introduced to me by my mother- rituals that have been passed on for generations in the family. Our heritage Dates back a century, to a flourishing family business of oil trade in central India. After excelling in the art of extracting oils, and gaining expertise in this craft, they also endeavored into different innovative and nature- conscious ventures, and developed an avid interest for agriculture and sustainable living. From the desire to build an Eco-friendly business, our first essential oil extraction plant was set up in 2012, and along with over 250 acres of beautiful farmlands in Chhattisgarh State, the cornerstone for Ras Luxury Oils were laid.

RAS Luxury Oils Founder, Shubhika Jain, was raised in a happy and thriving household, among strong, beautiful women who taught her that only in balancing the mind, body and spirit, does everlasting beauty reflect on our skin.

As a child, Shubhika was immersed in rituals instilled in her by her mother – rituals that have been passed on from mother to daughter for generations in her family. These rituals sought to establish one’s holistic balance and inspired a sense of well- being with the help of age-old Ayurveda practices dating as far as 5000 years!

What is the problem you are solving for your users?

Giving high quality, pure & unadulterated, 100% natural and organic products that are clean, safe and super effective.

With a passion for plants and gardening, Shubhika’s mother, Sangeeta Jain, the co-founder and inspiration behind the ideals of the brand, created her own beauty concoctions with handpicked flowers, herbs and other natural ingredients. This practice is what first inspired Shubhika to inculcate a natural beauty regimen of using natural, potent face and body oils instead of lotions and creams containing harmful and toxic ingredients.

She went on to Lady Shri Ram College and became equipped with the tools to turn her passion into a blossoming business. Guided by her mother, Shubhika worked to create and build all that RAS Luxury Oils is today.

Bringing direction to almost 20 years of research and development in their lab, she strived to introduce 100% pure, honest and absolutely luxurious beauty and skincare products, encouraging people around the globe to say “NO” to unnatural, ‘unpronounceable’ cosmetic ingredients. From the desire to build an eco-friendly business, our first essential oil extraction plant was set up in 2012, and along with over 250 acres of beautiful farmlands in Chhattisgarh State, the cornerstone for RAS Luxury Oils were laid. Shubhika, through the birth of RAS, endorses the benefits of essential oils as well as face and body elixirs in beauty, self-healing and vitality, and urges everyone to nurture and nourish their inner magnificence and radiate beautifully!

I had started working in my family business from 2015 and started handling the aromatic oil division with the existing farms and oil extraction unit. I was looking for high performance completely natural, preservative free, vegan skincare product for my mother and really couldn’t a product which didn’t have any synthetic chemicals in them. It was then that it struck me that there is no brand in India which is focusing on organic, luxury oil based skincare and wellness products which are manufactured by them right from Farm to Bottle! My mother and I used to create few concoctions for personal use and then realized why not start working on a brand which will give consumer 100% natural products which are effective and non-toxic!

We started product development in our R&D Lab with our existing team of scientist to create world-class natural and organic skincare, wellness products leveraging our strong research and existing presence in the industry as manufacturers and suppliers of raw materials to many brands in the wellness and skincare space in India and abroad. All our products are handmade in our vertically-integrated farm: cultivation, oil extraction, formulation, bottling, packaging, shipping, and marketing – this is very unique in this industry.

Who are your founding team, and their background?

Shubhika Jain, Founder & CEO RAS Luxury Oils, Age-24 After graduating in Economic Honours from Lady Shriram College, Shubhika became equipped with the tools to turn her passion for nature and animals into a blossoming business with her social start-up RAS Luxury Oils. Guided by her mother and father, Shubhika worked to create and build all that RAS Luxury Oils is today.

Bringing direction to almost 20 years of research and development in their lab (ABLR), she strived to introduce 100% pure, honest and absolutely luxurious beauty and skincare products, encouraging people around the globe to say “NO” to unnatural, ‘unpronounceable’ cosmetic ingredients. From the desire to build an eco-friendly business, our first essential oil extraction plant was set up in 2012, and along with over 250 acres of beautiful farmlands in Chhattisgarh State, the cornerstone for RAS Luxury Oils were laid. Shubhika, through the birth of RAS, endorses the benefits of essential oils as well as face and body elixirs in beauty, self-healing and vitality, and urges everyone to nurture and nourish their inner magnificence and radiate beautifully! Both Shubhika and Sangeeta have attended various conferences on Aromatherapy, skincare and taken courses on the same to gain more knowledge about their fields. Apart from that they keep participating as exhibitors and visitors in various expos in India and the world to keep pace with the latest technology in natural skincare, cultivation and application.

Sangeeta Jain, Co-Founder, Age -51

With a passion for plants and love for gardening, Shubhika’s mother, Sangeeta Jain, the co-founder and inspiration behind the ideals of the brand, created her own beauty concoctions with handpicked flowers, herbs and other natural ingredients. An enterprising lady herself with her own Garden Centre & Nursery – The Mango Tree, Sangeeta also had setup a computer centre for children in the early 2000s and an abacus learning centre. She is also the member of Mahanadi Education Society and a seasoned landscapist.

Shailendra Jain, Advisor, Age -52

Mr. Shailendra Jain defines the road map for technology and business in Raipur. Mr. Jain has acquired his Bachelor’s Degree in Engineering in Chemical and MBA from USA. He is the Secretary of Mahanadi Education Society with RITEE Group of Institutes, a group with eight colleges and Kaanger Valley Academy, the first day boarding school of Central India. Mr. Jain has successfully led the development of ABLR (Adithya Biotech Lab & Research Pvt. Ltd.) and transitioned a Plant Tissue Culture Laboratory in to diversified field of plant biotechnology like Aditya Seeds, ABARD – R&D Unit, Aditya Aroma, and Aditya Fiber. One of the key supporters of RAS Luxury Oils, Shailendra Jain motivated Shubhika & Sangeeta to turn their passion into a blossoming business.

Suramya Jain, Marketing & Business Development, Age -22 A B.A. in Agricultural Business Management from University of Reading, UK and a student of design from Parsons, Suramya Jain is a perfectionist to the core. Blending her passion for design and agriculture with the Farm to Bottle concept of RAS, She works on Marketing and New Business Development.

What is the biggest challenge you faced as an entrepreneur while establishing your startup?

Believing in yourself and your ability to manifest.

How did you overcome it?

Support from my Family and amazing Team.

What is the biggest learning so far in your entrepreneurial journey?

Discovering the truth that sky is the limit for anything you do. Only thing you need is the fire in the belly to achieve the wildest dreams.

Who is your mentor/role model? What’s the best lesson you learnt from them?

I have many mentors who have helped me in my journey. I try to learn from everyone, from the CEO of an MNC to a simple field worker. I take inspiration from all and keep learning something new each day.

What’s your revenue model?

Since it is product based company, the revenue comes from the sale of the products in retail (online & offline) or professional (institutional supply) supply to five-star hotel spas and salons.

Journey so far (When you launched, how far the traction is so far?)

RAS Luxury Oils Founder, Shubhika Jain, was raised in a happy and thriving household, among strong, beautiful women who taught her that only in balancing the mind, body and spirit, does everlasting beauty reflect on our skin.

As a child, Shubhika was immersed in rituals instilled in her by her mother – rituals that have been passed on from mother to daughter for generations in her family.

These rituals sought to establish one’s holistic balance and inspired a sense of well-being with the help of age-old Ayurvedic practices dating as far as 5000 years!

With a passion for plants and gardening, Shubhika’s mother, Sangeeta Jain, the co-founder and inspiration behind the ideals of the brand, created her own beauty concoctions with handpicked flowers, herbs and other natural ingredients. This practice is what first inspired Shubhika to inculcate a natural beauty regimen of using natural, potent face and body oils instead of lotions and creams containing harmful and toxic ingredients.

She went on to Lady Shri Ram College and became equipped with the tools to turn her passion into a blossoming business. Guided by her mother, Shubhika worked to create and build all that RAS Luxury Oils is today.

Bringing direction to almost 20 years of research and development in their lab, she strived to introduce 100% pure, honest and absolutely luxurious beauty and skincare products, encouraging people around the globe to say “NO” to unnatural, ‘unpronounceable’ cosmetic ingredients. From the desire to build an eco-friendly business, our first essential oil extraction plant was set up in 2012, and along with over 250 acres of beautiful farmlands in Chhattisgarh State, the cornerstone for RAS Luxury Oils were laid. Shubhika, through the birth of RAS, endorses the benefits of essential oils as well as face and body elixirs in beauty, self-healing and vitality, and urges everyone to nurture and nourish their inner magnificence and radiate beautifully!

I had started working in my family business from 2015 and started handling the aromatic oil division with the existing farms and oil extraction unit. I was looking for high performance completely natural, preservative free, vegan skincare product for my mother and really couldn’t a product which didn’t have any synthetic chemicals in them. It was then that it struck me that there is no brand in India which is focusing on organic, luxury oil based skincare and wellness products which are manufactured by them right from Farm to Bottle! My mother and I used to create few concoctions for personal use and then realised why not start working on a brand which will give consumer 100% natural products which are effective and non-toxic! We started product development in our R&D Lab with our existing team of scientist to create world-class natural and organic skincare, wellness products leveraging our strong research and existing presence in the industry as manufacturers and suppliers of raw materials to many brands in the wellness and skincare space in India and abroad. All our products are handmade in our vertically-integrated farm: cultivation, oil extraction, formulation, bottling, packaging, shipping, and marketing – this is very unique in this industry.

What are your future plans with your startup?

We are creating a completely new and different segment in the Indian natural Beauty and Wellness space. We are appealing to a small segment of niche people and satisfying their individualistic tastes, distributing and tying up with selective 5-star hotels and salons.

We are also present on popular online portals like Nykaa and Tata Cliq Luxury, Amazon, Smytten and our own e-commerce website rasluxuryoils.com.

We will soon be available on air and at few airports along with presence with an eminent beauty retail chain.

We are also going to be launching new products very soon. We are creating brand & product awareness through digital platforms, social media and offline events and sponsorships. We are dedicated to creating products with exceptionally high-quality ingredients manufactured by us. With products such as these, it takes time but if the product is good people definitely buy again. We are seeing many repeat customers (with some even from Bollywood A listers) and now want more of our target audience to try our products and are in the process of expanding our distribution channels. We have also participated in International Expos and are expanding our presence internationally as well. We have distribution in Dubai and Vietnam.

Have you raised funding before? If yes, how much and from whom? (Optional if confidential)

We are a bootstrapped company and have not raised funding.

Are you looking for raising more funds? If yes, how much?

We are a bootstrapped company and are only looking for strategic investors.

What will the funds be utilized for?

Marketing and Branding with the right focus.

Who are your competitors?

We do not believe in competition but in co-existence.

How are you planning to outpace your competitors?

Ours is a completely vertically integrated process. The cultivation, oil extraction, formulation, bottling, packaging, shipping, marketing etc. – it’s all in-house. This is something very rare in the industry and we are the first farm to face venture in India. Its our endeavour to give you the best quality products in the world, for us that means doing it all by ourselves.

  • Small batch size – resulting into fresh products with more potency.
  • 100% Natural, Pure and Potent ingredients: Organic, Whole Plant Ingredients, Ingredients which you can eat, without a drop of synthetic chemicals.
  • Wild Crafted Raw materials grown in own family estate or Ethically Sourced (Fair Trade) from Farmers across the globe.
  • We use organic Essential Oils and cold-pressed virgin oils to give you the best therapeutic grade oils.
  • Vegan, Cruelty-Free, Preservative-Free, Free of Synthetic Fragrances and Additives, Free of Alcohol, Wax Free, Silicon and Paraben-free.

Social Start-up: We give 10% of our profits to Animal Welfare and Girl Child empowerment NGOs.

Fair Trade Practise: We respect the farmers who grow the raw materials for us and have an ethical sourcing policy wherein we give them guaranteed buy back of their produce at a good price even if markets are lower than normal.

We are distributing and marketing via select 5 star hotels and popular online portals like Nykaa and Amazon and our own e- commerce website. Taking one step at a time since we are also manufacturers with our own cultivation, oil extraction unit and R&D Lab in Raipur, Chhattisgarh, hence into B2B side of things as well. We are dedicated towards creating products with exceptionally high quality ingredients manufactured by us or sourced directly from trusted manufacturers. With products such as these, it takes time but if the product is good people definitely buy again. We are seeing many repeat customers and now want more of our target audience to try our products and are in the process of expanding our distribution channels.

We are creating a completely new and different segment in the Indian natural beauty and wellness space. We are appealing to a small segment of niche people and satisfying their individualistic tastes, distributing and marketing via selective 5-star hotels like St. Regis and Four Seasons in Mumbai, JW Marriott Mumbai, Park Hyatt Hyderabad, Grand Hyatt Kochi, and Hyatt Regency Chandigarh to popular online portals like Nykaa and Amazon and our own e-commerce website.

We are creating brand & product awareness through digital platforms and social media. We are dedicated towards creating excellent service and experience with our products that are handcrafted from Farm to Bottle.

What’s your tip for newbie entrepreneur?

Have complete faith in yourself. At times it will seem like nothing is working out but believe that it will and it shall. An idea is worth only so much, the main focus should be on the execution. Do not be shy to discuss your ideas with your family and friends and other experienced people, it always helps to polish your idea and improves the way of execution. Love what you do, be passionate about it. Have the desire to learn each and every day, every hour. Have the fire in the belly to do something, give it your 100% and know that anything is possible as long as you can believe it. At the same time try and squeeze in time for yourself and your family whenever possible as it will recharge you.

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