Ethnic Chic Everything by the Founding Member of Jabong
Indian Dobby is a contemporary ethnic wear brand founded and headed by Prashanti Alagappa who is also the founding member of Jabong. Launched in 2015, Indian Dobby is a team of designers with a belief that all of us with an eye for beauty should be able to find beautiful affordable products that we’d love to wear.
The product line is contemporary, minimalistic and affordable. The brand is redefining Indian textiles with its illustrious range of products made from avant-garde quality fabrics made with zero compromises. The brand offers tops, kurtas, scarfs, palazzos, tunics, pants, shorts, sets, accessories, western formals and a small winterwear collection.
When asked about why she’s started the brand, Prashanti Alagappa, Founder, Indian Dobby says, “During my time at Jabong, my western wear team was able to find enough and more quality western wear brands which provided the look at the price I wanted. It was a completely different story with my ethnic team. They were never able to get me brands with the right quality product and a refined look. There just weren’t enough brands in the Ethnic/Fusion space who would fill this gap. The look I wanted for the customer was available but at exorbitant prices. That’s when after spending 3.5yrs looking for such brands, I decided to create one!”
Prashanti Alagappa is a Graduate from NIFT, Delhi (2000
batch) and has done the 1 year Executive Management course from IIM,
Bangalore. Prashanti comes
with 18 years
of experience in the Retail
Industry apart from being the founding member of Jabong. At Jabong, she conceptualized
and set up the womenswear business comprising of external
brands, private labels
and international brands
business from scratch. As Director of Womenswear, she made it the market leader in womenswear during her 3-year
term from 2011
to 2014. She is also credited to have started
successful private labels – Sangria,
Miss Bennett and many more.
Volume XXI | TM |
At Indian Dobby,
Prashanti guides the design sense and sometimes also designs
some of the collections herself. Else it is done by the in-house
designers. Her design sense is more
contemporary, so if it is a very traditional collection, the designers have a free hand.
Her future plans include foraying
into the offline business
and she is looking to seek out appropriate retail
partners for the same.
The brand has grown more than 100 percent y-o-y
and the target for the next
year is to grow three
times from this current year. In the next five years, Indian Dobby should be a Rs 30 crore brand. Meanwhile, they will continue
to expand their partnerships with craft-oriented websites
like Jaypore and others,
while they will be tapping
customers in smaller cities through pop-ups. Indian
Dobby will soon
be launching a Western formal collection that will still
be in sync with the essence of the brand.
More product categories and more visibility will be immediate expansion plans.
Apart from the brand’s website, the products by Indian Dobby are also available on AJIO, Jabong, Amazon.in, Jaypore, etc
Price range- INR 599 to INR 12,500 Website- https://www.indiandobby.com/